Company
The Nexans Group becomes official partner of Racing Club de Lens
Feb 22, 2022
SPORTFIVE, the international sports marketing agency, is proud to announce the new partnership formed between Racing Club de Lens and Nexans.
With a presence in Lens since 1929 with its cable manufacturing site, Nexans is spreading its roots in the region by becoming Official Partner of Racing Club de Lens with the support of SPORTFIVE. It's a strong choice for the global industrial player who, for over 120 years, has been working to electrify the planet and now aspires to step up its role for energy that is safer, sustainable, renewable, decarbonised and accessible to all.
Nexans’ association with RC Lens, an important and popular club in the French football championship, illustrates the shared values of commitment and team spirit. In its capacity as sponsor, Nexans will benefit from an important brand visibility system that will be implemented throughout the second half of the 2021/2022 season at the Stade Bollaert Delelis on match day as well as on the digital communication media of the club with the "Red & Gold" strip. The Group will also join the Bollaert Business Team, the RC Lens business network.
Deeply rooted in the Hauts de France region, an energy centre, with the presence of the last copper foundry in France, Nexans wishes, with this partnership, to show its gratitude to the employees who work on a daily basis for the energy transition, many of whom support RC Lens and identify with its shared values.
“ For more than a century, Nexans has been firmly anchored in the heart of the region’s mining basin through its Lens manufacturing site, whose activity, linked to copper processing, is essential to our role in supporting the sustainable electrification of the world. The Group is very proud to now be a sponsor of Racing Club de Lens, whose team spirit and commitment echo our values. Nexans employees, alongside the fans, are delighted to encourage the Red and Gold team and share their vibrancy. Through this partnership, Nexans will electrify RC Lens. ”
Philippe DEMAREZ
Director of the Nexans plant in Lens
“ This close collaboration is particularly significant. When you visit the Lens plant, the flagship of local industry, you are immediately moved by strong values - team spirit, humility, courage - that are similar to those of the mining basin and RC Lens. Nexans employees are driven by the passion of Racing Club de Lens, and I met many of the club’s supporters during our visit to their plant. We are proud to be local to Lens and proud of this union between two emblematic regional players! ”
Arnaud POUILLE
CEO of RACING CLUB DE LENS
“ RC Lens and Nexans are two major players in the Hauts de France region and we are delighted that we helped bring them together. This will be an opportunity for Nexans to share the challenges of electrification and the energy transition with a large community. We wish them every success! ”
Laurent MORETTI
Managing Director France of SPORTFIVEWith this partnership, Nexans reaffirms its involvement in the world of sport and its values after the sponsorship launched in 2020 with Fabrice Amedeo, his team and boat who participated in the Vendée Globe Challenge and the Transat Jacques Vabre.
This support for RC Lens is another example of Nexans’ human and humanist commitment, which is illustrated by numerous institutional sponsorship actions and cultural, academic and sporting partnerships.
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