Nexans and RC Lens: a closer relationship than ever

• Nexans, a key player in sustainable electrification, is extending and expanding its partnership with Racing Club de Lens, thereby reaffirming its foothold in the Hauts de France region.
• This partnership underlines the shared values of these two major players in the region and demonstrates Nexans’ active sponsorship of sport.

Paris, 17 January 2023 – Nexans, a key electrification player and a leading designer and manufacturer of cable systems and services, is proud to announce that it is extending and expanding its partnership with RACING CLUB DE LENS.

Deeply rooted in the Hauts de France region, and particularly in Lens since 1929 with the presence of the last copper foundry in France, Nexans is a key partner of Racing Club de Lens, a club with a strong identity and a glorious past (winner of the French championship, League Cup, Drago Cup and Intertoto Cup), with the support of SPORTFIVE, the international sports marketing agency.

The partnership between Nexans and RC Lens illustrates their shared values of commitment and team spirit. These values are embodied and upheld both by the players of RC Lens – who were excellent last season – and by Nexans employees, who work daily towards the energy transition. Nexans Lens employees and the club also organize regular operations together.

By increasing its sponsorship starting from December 2021, Nexans will benefit from major brand visibility at the Bollaert-Delelis stadium on match days during the 2023-2025 seasons as well as on the “Red & Gold” club’s digital communication media. In another change, the Group logo will now be worn on the heart side of the players’ jerseys.

With this partnership, Nexans is reaffirming its involvement in the world of sport. This renewed support for RC Lens is an example of Nexans’ human and humanist commitment, which is illustrated by numerous institutional sponsorship actions and cultural, academic and sporting partnerships.