The Nexans Group becomes official partner of Racing Club de Lens

SPORTFIVE, the international sports marketing agency, is proud to announce the new partnership formed between Racing Club de Lens and Nexans.

With a presence in Lens since 1929 with its cable manufacturing site, Nexans is spreading its roots in the region by becoming Official Partner of Racing Club de Lens with the support of SPORTFIVE. It's a strong choice for the global industrial player who, for over 120 years, has been working to electrify the planet and now aspires to step up its role for energy that is safer, sustainable, renewable, decarbonised and accessible to all.

Nexans’ association with RC Lens, an important and popular club in the French football championship, illustrates the shared values of commitment and team spirit. In its capacity as sponsor, Nexans will benefit from an important brand visibility system that will be implemented throughout the second half of the 2021/2022 season at the Stade Bollaert Delelis on match day as well as on the digital communication media of the club with the "Red & Gold" strip. The Group will also join the Bollaert Business Team, the RC Lens business network.

Deeply rooted in the Hauts de France region, an energy centre, with the presence of the last copper foundry in France, Nexans wishes, with this partnership, to show its gratitude to the employees who work on a daily basis for the energy transition, many of whom support RC Lens and identify with its shared values.

With this partnership, Nexans reaffirms its involvement in the world of sport and its values after the sponsorship launched in 2020 with Fabrice Amedeo, his team and boat who participated in the Vendée Globe Challenge and the Transat Jacques Vabre.

This support for RC Lens is another example of Nexans’ human and humanist commitment, which is illustrated by numerous institutional sponsorship actions and cultural, academic and sporting partnerships.